Bud Light Sales Jan 2024. Sales of bud light continue to plummet, reflecting ongoing backlash to the brand's decision to hire transgender influencer dylan mulvaney as a spokesperson. 20, 2024 compared with the same period last year, according to the latest numbers provided to.
Meanwhile, molson coors was riding the wave of spilled bud light, reporting a 9.3% growth in net sales in 2023 on tuesday. The worldโs largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote.